Mdundo.com, a digital music service provider, hosted an industry mixer this past Friday in Ghana.
The mixer featured Amerado, Safo Newman, Ayisi, Rolly Panda, Aubrey Mensah (Black Sherif’s manager), Kofi Bruce, and the Lynx team. Other industry players that attended included Kwame Baah (CEO, Yves Digital), Emmanuel Appiagyei (Crux Global), and Robert Klah (PRO for Charterhouse).
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The mixer, held at the Rehab Beach Club, intended to bring industry professionals together to network while also debating Mdundo.com’s importance in the Ghana market.
The mixer was hosted by Mdundo Ghana, which was managed by Country Manager Daniel Ahenkorah. Daniel explained that the Mixer was designed to bridge the gap between rights holders and the industry. “This (mixer) was to establish our relationship with music rights holders and the industry,” he went on to say.
Mdundo.com is dedicated to assisting Ghanaian rights holders by providing revenue and making music more accessible to consumers. “Our direction is to make music more accessible and affordable to the local consumer and offer advertising revenue as income to rights holders.”
Music executive Yaw Boadu-Ayeboafoh MC’d the mixer, which featured music from YFM’s DJ Cuebeatz.
Mdundo is an African-focused music download service located in Kenya that serves Sub-Saharan Africa. Mdundo allows users to download music for free, while rights holders earn advertising revenue.
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