Famed Ghanaian artist manager and entertainment pundit, Lawrence Asiamah Hanson, professionally known as Bullgod has attributed the low streams of Ghanaian music on various Digital Streaming Platforms (DSPs) to the high cost of data in the country.
According to him, most Ghanaians are unable to stream most of their music since data offered by the country’s numerous telecommunication firms is pricey when compared to data provided in other nations.
In an exclusive interview with Bela Mundi on TV3’s Newday broadcast, the CEO of Bullhaus Entertainment claimed that the majority of the streaming Ghanaian music receives originate from foreign sources. He emphasized the discrepancy in data accessibility, adding that a major segment of the population has financial constraints that limit their capacity to constantly stream music.
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Shatta Wale’s previous manager also stated that the excessive cost of data in Ghana is a big barrier to access for many music enthusiasts, particularly those in underprivileged neighborhoods. He also added that Ghana has one of the worst internet connections in the world, making it difficult for music fans to even stream music online.
“Let’s talk about the matters and these are facts. Check your streams and you’ll know all is from outside. If you check, the reason why we don’t stream our music is because data is expensive. If the artists are genuine with their analytics, they will tell you that most of their streams are from outside, Ghanaians living in the diaspora.
“Out there, let’s say in the other regions if they are relaxing and they want to stream music, the thing will not even stream, and you’ll see nor kpa, your 10 cedis worth of data is gone. Who will try that thing? he questioned.
Bullgod to a greater extent opined that, “Nobody is sitting in Tarkwa or wherever where the network is even bad there will stream your music. Look, we are in Accra, and you know Accra is the hub, and everybody makes wild dey go find something. How many people will be streaming music?”
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