In a music industry that is always looking for new talent and new sounds, Apple Music has once again demonstrated its keen eye for rising stars by naming OlivetheBoy as its Next Up artist.
OlivetheBoy’s meteoric rise parallels that of Burna Boy, Rema, and Tems, establishing him as a standout artist in the international music scene.
OlivetheBoy’s journey to becoming Apple Music’s Next Up star is proof of social media’s and virality’s power. His infectious track Goodsin captivated users and inspired a viral dance trend on TikTok. This surge of digital enthusiasm translated into massive streaming numbers, propelling OlivetheBoy to the top of the music industry.
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In a Chartmetric half-year report, OlivetheBoy’s impact was undeniable, as he was named the most streamed Ghanaian artist. Given the rich pool of talent in Ghana’s music scene, this accomplishment is no small feat. Leaving established names like Black Sherif, Stonebwoy, King Promise, Gyakie, and even the legendary Sarkodie in his wake, OlivetheBoy’s rise speaks volumes about his artistry and audience resonance.
As evidenced by his dominance of the Nigerian music charts, OlivetheBoy’s sonic prowess knows no bounds. His hit single Goodsin (from his Avana EP) remained at the top for the entire month of June 2023, fending off competition from both established and emerging acts. This achievement demonstrates his ability to capture the essence of contemporary Nigerian music while incorporating his distinct style and perspective.
Apple Music has a remarkable track record of identifying and supporting future stars. By naming OlivetheBoy as its Next Up Artist, the streaming giant has once again demonstrated its commitment to promoting emerging artists. This coveted platform will undoubtedly catapult OlivetheBoy’s career forward, exposing his music to a global audience and fostering industry connections.
The music world is eagerly awaiting OlivetheBoy’s next moves as he joins the ranks of Burna Boy, Rema, and Tems as an Apple Music Next Up Artist. His meteoric rise from viral TikTok sensation to chart-topping force in both Ghana and Nigeria cements his place as a rising star with enormous potential.
OlivetheBoy’s journey is set to inspire and captivate music fans all over the world, thanks to Apple Music’s support.
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