Pharrell Williams, an American record producer, rapper, singer, songwriter, and fashion designer, has been named the new Louis Vuitton Men’s Creative Director.
Williams will be the second Black American designer to lead the French luxury house. He succeeds the late Virgil Abloh, who became the first Black American designer to hold the position in March 2018.
Williams’ new role was announced on the official Louis Vuitton Instagram page by Pietro Beccari, Chairman and CEO of Louis Vuitton.
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“Louis Vuitton is delighted to welcome Pharrell Williams as its new Men’s Creative Director. His first collection for Louis Vuitton will be revealed next June during Men’s Fashion Week in Paris,” the statement read.
Williams was described as “a visionary whose creative universes expand from music to art, and to fashion – establishing himself as a cultural global icon over the past twenty years. The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.”
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” the statement added.
Apart from winning 13 Grammy Awards and serving as a judge on the popular television talent show “The Voice,” Williams co-founded the streetwear label Billionaire Boys Club with Japanese designer Nigo.
He has also worked with sportswear giant Adidas, luxury brands Moncler and Chanel, and Louis Vuitton designer Marc Jacobs on eyewear.
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